Course Content All Lessons
A1
Beginner
39 lessons
Common Greetings Present Simple Tense Listening Skills: Tips and Strategies Telephone and Video Call English Articles: A, An and The Numbers, Dates and Time Asking Simple Questions The Verb To Be Classroom and School Vocabulary Personal Pronouns: I, You, He, She Plurals: Regular and Irregular Nouns Possessives: My, Your, His, Her Family Members and Relationships Food and Drink Basics Days, Months and Seasons Reading: A Short Email to a Friend Colours, Shapes and Sizes Reading: Short Personal Profiles Reading: Signs and Notices Reading: Product Labels Using Capital Letters and Full Stops Reading: A Simple Menu Reading: A Basic Timetable Writing Your First Email in English Writing About Yourself Writing a Simple Message Writing a Shopping List Writing Numbers and Dates Correctly Listening: Numbers and Prices Listening: Greetings and Introductions Listening: Simple Instructions Listening: Spelling Names and Words Greeting People and Saying Goodbye Listening: Days and Times Listening: Short Conversations at a Shop Asking for Directions Introducing Yourself in English Ordering Food and Drinks Talking About Your Daily Routine
A2
Elementary
37 lessons
Past Simple Tense Reading: A Day in London Writing Paragraphs Food and Drink Vocabulary The Present Continuous Tense Describing People: Appearance and Personality At the Airport Reading: A Famous City Writing Simple Sentences Comparatives and Superlatives Simple Past Tense: Regular Verbs Simple Past Tense: Irregular Verbs Can and Can't: Ability and Permission How Much and How Many Work and Jobs Vocabulary Transport and Travel Vocabulary Sports and Hobbies Health and Body Parts Shopping and Money Vocabulary Reading: A Short News Story Reading: A Holiday Postcard Reading: A Job Advertisement Reading: A Simple Recipe Reading: A Hotel Review Writing About Your Weekend Writing a Postcard Writing a Short Biography Using Connectors: And, But, Because Writing a To-Do List and Notes Listening: At the Airport Listening: A Phone Conversation Listening: Weather Forecasts Listening: Announcements Listening: Describing a Picture At the Airport: Conversations Describing Where You Live Listening: A Short Interview
B1
Intermediate
33 lessons
Reading: The Future of Work Understanding Accents and Dialects Countable and Uncountable Nouns The Present Perfect Tense Phrasal Verbs: Top 30 Health and Medicine Vocabulary Listening Strategies for Podcasts Job Interview English Writing a Formal Letter First and Second Conditional Modal Verbs: Should, Must, Might Environment and Nature Vocabulary Passive Voice in Present and Past Gerunds and Infinitives Reading: Understanding Charts and Graphs Business and Work Vocabulary Technology and the Internet Feelings and Emotions Vocabulary Reading: A Newspaper Article Reading: A Book Review Reading: An Informal Blog Post Reading: A Travel Guide Extract Reading: A Science Article Writing a Complaint Email Listening: A Job Interview Writing a Book or Film Review Writing an Informal Email to a Friend Paragraph Writing: Structure and Cohesion Describing Graphs and Charts in Writing Listening: A Radio Programme Expressing Opinions and Agreeing Giving a Short Presentation Listening: A Lecture Extract
B2
Upper Intermediate
36 lessons
Business Email Writing Reading: The Art of Listening Passive Voice Discourse Markers and Linking Words Academic Writing: Paragraphs and Essays Debate and Discussion Language Reading: Understanding Opinion Pieces Relative Clauses: Defining and Non-defining Third Conditional and Mixed Conditionals Academic Vocabulary: Word Families Inversion for Emphasis Cleft Sentences for Emphasis Reading: Academic Journal Extracts Environment and Climate Change Vocabulary Idioms and Fixed Expressions Politics and Society Vocabulary Collocations: Common Verb-Noun Pairs Prefixes and Suffixes for Word Building Reading: A Research Summary Reading: A Financial News Article Reading: Identifying Bias in Media Reading: Literary Prose Extracts Summarising and Paraphrasing Writing an Argumentative Essay Writing a Report Writing a Cover Letter Listening: News Broadcasts Expressing Complex Opinions Writing a Formal Proposal Listening: Debates and Panel Discussions Listening: Interviews with Experts Listening: TED-style Talks Listening: Academic Lectures Listening: Documentaries Dealing with Difficult Questions Giving a Formal Presentation
C1
Advanced
25 lessons
Nominalisation in Academic English Advanced English Idioms Hedging Language in Formal Writing Advanced Collocations and Word Partnerships Reported Speech Critical Listening: Analysing Arguments Persuasive Speaking and Rhetoric Reading: Literary and Cultural Texts Advanced Passive Structures Subjunctive Mood in Formal English Advanced Conditionals and Wishes Concession and Contrast Structures Formal and Informal Register False Friends and Confusing Words Idioms in Professional Contexts Reading: Philosophical Arguments Nuance: Near Synonyms and Subtle Differences Reading: Scientific Research Papers Reading: Historical Texts Reading: Legal and Official Documents Reading: Satire and Irony Writing a Dissertation Abstract Advanced Punctuation and Style Critical Writing and Analysis Writing for Publication
Lessons Writing
📰

Writing for Publication

Writing Advanced ~2 min

Craft publication-ready prose by mastering tone control, audience analysis, and revision techniques professional writers use.

📖 Lesson

What You Will Learn

You'll discover how to transform solid writing into publication-quality work that editors actually want to publish. This isn't about grammar perfection—it's about understanding what makes writing compelling enough to reach real readers.

Explanation (with real-life context)

When you write for publication—whether that's a magazine, blog, academic journal, or book—you're not just communicating; you're competing for attention. Professional writers obsess over three things:

1. Voice vs. Formality Balance
Your authentic voice is what makes editors notice you. A travel magazine wants someone who sounds like they've actually been there, not a robot reciting facts. But you still need enough formal register to be credible.

2. The Reader You're Writing For
Don't write for "everyone." Who specifically reads The Guardian vs. Medium vs. a LinkedIn article? Their expectations differ completely. Your publication's target demographic shapes everything—vocabulary, sentence length, examples.

3. The Revision Mandate
First drafts are never publishable. Professional writers rewrite obsessively, cutting ruthlessly. The phrase "kill your darlings" exists because writers fall in love with clever sentences that don't serve the reader.

Examples (natural sentences from daily life)

Weak: "The restaurant had good food and nice atmosphere."
Published writer's version: "The kitchen's chaos never reached the dining room, where soft lighting transformed a converted warehouse into something intimate."

Too casual for publication: "The study was basically showing that people online are super fake."
Revised: "The research demonstrated significant discrepancies between participants' curated social media personas and their self-reported offline behavior."

Common Mistakes

  • Over-explaining: Trust your editor and reader. If something needs explanation, you've chosen the wrong words.
  • Writing for approval: Stop trying to impress. Write to inform or move your reader.
  • Ignoring publication guidelines: Each outlet has voice requirements. LinkedIn articles differ from academic papers.
  • One-draft submission: Professional writers submit third or fourth drafts minimum.

Quick Tips

  • Read 3 articles from your target publication before writing anything
  • Record yourself reading your draft aloud—your ear catches what your eyes miss
  • Cut your first paragraph. It's usually throat-clearing
  • Remove every adjective, then add back only the essential ones
  • Ask: "Does every sentence earn its place?"
Follow Along reads paragraph by paragraph with highlighting. Hover underlined words for quick definitions.

🃏 Key Vocabulary — tap to flip

5 words
manuscript
/ˈmænjəskrɪpt/
Advanced
Tap to see definition →
Definition
A written or typed document submitted for publication
"The author submitted her manuscript to three publishers simultaneously."
Tap to flip back
editorial scrutiny
/ˌedɪˈtɔːrɪəl ˈskruːtɪni/
Advanced
Tap to see definition →
Definition
Careful examination and evaluation by editors before publication
"Your article will undergo rigorous editorial scrutiny before it appears in print."
Tap to flip back
compelling narrative
/kəmˈpelɪŋ ˈnærətɪv/
Advanced
Tap to see definition →
Definition
A story or account that is gripping and holds the reader's attention
"Publishers seek manuscripts with a compelling narrative that hooks readers immediately."
Tap to flip back
stylistic flourish
/staɪˈlɪstɪk ˈflʌrɪʃ/
Advanced
Tap to see definition →
Definition
An ornamental or decorative element in writing style
"While stylistic flourishes add personality, they can distract from your main argument."
Tap to flip back
market positioning
/ˈmɑːrkɪt pəˈzɪʃənɪŋ/
Advanced
Tap to see definition →
Definition
How a publication presents itself to attract a specific audience
"Understanding the journal's market positioning helps you tailor your writing appropriately."
Tap to flip back

✏️ Fill in the Blank

Type the missing word to complete each sentence.

The author submitted her ___ to three publishers simultaneously.
Your article will undergo rigorous ___ before it appears in print.
Publishers seek manuscripts with a ___ that hooks readers immediately.
Understanding the journal's ___ helps you tailor your writing appropriately.

✅ Check Your Understanding

Quick Check
3 questions · no login needed

1. According to the lesson, what is the primary difference between a weak sentence and a publication-quality sentence?

2. Why does the lesson emphasize knowing your target publication before writing?

3. What does the phrase 'kill your darlings' mean in the context of writing for publication?

🧠 Practice Quizzes

Test Your Knowledge: Writing for Publication
5 questions · 10 min
🎯
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